Report of the Directors
Business Review

Our Strategy

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Strategic
Intent

Johnson Matthey’s strategic intent is to deliver superior long term growth through technology leadership. For us, delivering ‘superior long term growth’ means growing our business ahead of the underlying growth rates of our key markets.

The five major themes directing Johnson Matthey’s strategy are:

Reviewing our strategy: the group completed its last major strategy review in late 2010. This review involved a detailed examination of the group’s past performance, its key strengths and the attributes that make it successful. Global megatrends impacting the world around us that will drive growth for the company were considered and the key strategic opportunities arising from these were identified. From this, the group’s strategic direction for the next ten years was defined.

Read more on the strategy review process on pages 8 to 13 of our 2011 Annual Report and Accounts or online at www.matthey.com/AR11.

A formal review of group strategy is carried out every three years and the next review will take place during the second half of 2013. As our businesses work towards their strategic priorities, their progress is reported to and monitored by the board. In addition, each year our businesses formally discuss their strategic priorities with the Chief Executive’s Committee and the outcomes are reported to the board.

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