Moustaches and Mo Bros raise vital funds for men’s health charity...
If the essence of good fundraising is to generate a sense of goodwill and camaraderie, this was clearly in evidence in autumn 2012 during the month long fundraising for a men's health charity. Serious money was raised in a lighthearted way with the help of eager volunteers at a number of Johnson Matthey's UK sites.
Fundraising for Men's Health
Movember is a global charity concerned with men's health, specifically prostate cancer and testicular cancer. In its annual fundraising drive, the charity invites men to join its brotherhood of 'Mo Bros' for the month of November. Each of the Mo Bros starts the month clean shaven and in the course of the month grows a moustache, inviting friends and family to sponsor the activity and make a donation.
On 1st November 2012, over 100 Johnson Matthey employees signed up to take part, with the action centred on the Royston site. A local barber helped launch the campaign by offering free wet shaves to any Johnson Matthey participants who needed a shave before starting out as a Mo Bro. The participants formed a team and set up their own web pages to document progress.
Commitment was strong – and one employee even shaved off a beard he had had for over 30 years at the start of the event, wondering if his wife would recognise him when he got home.
Over the month, the Johnson Matthey team of Mo Bros grew and groomed their moustaches, while a variety of fundraising activities took place. Then, at the end of the month, many of the Mo Bros queued up at the Royston site to have their moustaches judged under two categories – 'most creative' and 'most substantial' – and take their prizes. Appropriately, the judge, a security supervisor at Royston, had cultivated his own moustache for more than 25 years.
A Huge Success
Over £13,000 was raised for the charity. The drive also raises awareness of men's cancers, encouraging anyone affected to seek early treatment, and the money donated went to fund the charity's various programmes,
The team spirit and sense of fun made Movember an enjoyable event for employees, transforming the business of donating to charity into an overwhelmingly positive experience.